Oct 07, 2021

The delegation of Business Russia visited the EXPO-2020 World Exhibition within the framework of its business mission to the UAE

The delegation of Business Russia and Distributed Power Generation Association attended the EXPO-2020 World Exhibition within the framework of its business mission to the United Arab Emirates. Sergei Kolushev, the director of Eventica agency, presented the concept of the Russian Pavilion.

The Pavilion of the Russian Federation was opened on October 1, with the participation of Alexei Gruzdev, Commissioner General of the Pavilion and Russian Deputy Minister of Industry and Trade, and Dimitri Kerkentzes, Secretary-General of the Bureau International of Expositions. And then, on October 6, the Russian Pavilion was visited by the delegation of Business Russia and Distributed Power Generation Association headed by Maksim Zagornov, Business Ambassador of the organization in the UAE. The concept of Russia’s Pavilion, as well as its business program for EXPO-2020 was presented by Sergei Kolushev, director of Eventica agency.

Eventica agency designed business and cultural programs for the Russian Pavilion at EXPO-2020, and it has a track record in dealing with economic, cultural, and sports events of national concern, including Olympic games.

At the meeting Sergei Kolushev related the story of the Russian Pavilion creation. Russian theme at EXPO-2020 is stated as Creative Mind: Driving the Future. The Russian Pavilion is intended not only to demonstrate the scientific and cultural achievements of the past eras but also to reveal how a creative mind can design future in the best interests of humanity.

The Pavilion of Russia is a dome, with its outer shell consisting of loads of intertwined multicolored tubes as threads. This mixture of bright colours and a constant change of direction symbolize a never-ending process of cognition and a dramatically rapid speed of progress. The architect of the Pavilion is Sergei Choban (SPEECH bureau).

The inner exposition is devoted to the theme of Russia’s participation at EXPO-2020. Creativity is a major ability of a human brain. The focus of the exposition is a human brain itself as the most sophisticated phenomenon of life. The exposition is entitled The Mechanics of Wonder. It is a breathtaking story of the brain structure, its operating principles, and the birth of consciousness as the result. The heart of the exposition is a multimedia show, a great kinetic sculpture of a human brain accompanied by projections. The author of the concept of The Mechanics of Wonder is Konstantin Petrov (Simpateka Entertainment Group).

At the meeting, Sergei Kolushev invited the members of Business Russia to the EXPO-2020 business projects as well. Over 60 events will be held in the Russian Pavilion within 6 months. On December 3-4, as part of the celebration of the National Day of Russia, The Russia Forum: Driving the future will be held, which will bring together the representatives of leading Russian and international companies. The Forum will be devoted to international and Russian-Arab cooperation in the spheres of energy, healthcare, tourism, IT, transport, and finance.

As Maksim Zagornov, Business Ambassador of Business Russia in the UAE noted, the business mission of Business Russia members is expected to take place in December.